Identifying the channel

First I had to establish what the majority of e4 viewers were like, what their tastes were and
why. To do this I looked at the scheduling:


Orientation video.


E4 has a certain randomness to its humour and it doesnt take itself too seriously , with lots of comedy shows such as Friends and Scrubs.

And also has programmes aimed at students, with its range of E4 Music shows such as freashly squeazed and it's reality shows like Big Brother, Switched and The Simple LIfe.

E4 airs some of the top American shows like Smallville and Reaper but also a little 'homegrown' stuff too, like Hollyoaks and Skins.

I would say the target age for viewers of this channel start from late teens to Twenty-somethings, but has plenty for all ages.